It's Toasted

Monumental (2008)

"It's Toasted" in actuality, is the slogan for Lucky Strike brand cigarettes. You know, the kind that your grandfather smoked in the trenches during World War II like a joint because there isn't any filter and he wouldn't want any tobacco sticking to his lips. I chose to make this object "monumental," because it bears a very monumental place in my heart (sorry, I just had to). There were two lamps used for this photograph: a desk lamp from the right and a table lamp from the left, and the desk is made from cheap mahogany imitation purchased at Caldor approximately ten years ago. Remember that sleazy department store of which may be the equivalent of Kohl's or K-Mart these days? Caldor was a major Jamesway competitor.